When you own a roofing company, business declines can be difficult to handle. Whether you specialize in roofs for new homes or repair roofs, there are specific techniques that you can use to help you sell more roofs. As a contractor, one of the most important raw materials you have is your reputation. Always lead your marketing efforts on an average basis and avoid door-to-door advertising since many hoax artists use this technique. It is better to avoid being associated with that type of business practice.
Make a network with local general contractors. These contractors generally need high-quality roofers who they can trust to do the job. Connect with these contractors either directly or indirectly through local meetings and ask them if they already work with a fixed roofing company or if they may need a new subcontractor for this job. Even if they don’t need your services right now, they will remind you of the future.
Advertise in local media. The best times for the roofing market is in spring, summer, and early fall. Emphasize the importance of maintaining a roof in good condition in your ad and discuss the years of experience you have and your customers already satisfied. You can also offer a warranty on these ads to separate you from less reliable roofing companies.
Offer free estimates. One way to increase the customer base is to offer free roofing estimates. These estimates should include the cost to repair and replace the roof. Customers will appreciate that you don’t try to replace the whole fact, which can help you win new customers.
Write content for local publications. Many owners do not know the damage and potential for damage that may exist when a roof is not well repaired or has holes. Offer free content to the local newspaper or community magazines that discuss problems caused by lost or unsafe ceilings. You should not mention your business in the article, just make sure the author line includes the name of the company.
Offer yourself to the market through social networking sites. You can find local or nearby customers on social networking sites. Post daily tips for the roof on your company’s social network page and establish yourself as an expert in the field. You can also connect with locals through these sites to build customer relationships.